That desktop subgenre is most closely associated with family computer use, kitchen PCs, or creative/artistic work, in a way that a no-nonsense tower chassis or an on-the-go laptop is not. The bowl-like panel and curved one-piece stand make this among the most organic-feeling of Apple's products, which is fitting for an all-in-one. (Note, for example, the thick slablike design of the Dell XPS 27, probably this system's closest competitor.) So, no, it's not as paper-thin as one might think at first glance, but there's still a notable lack of bulk for a high-powered 27-inch all-in-one.
The artful photography and clever angles made the system look completely flat, although once you got to see it in person, you could see that the rear panel curves out in the center. The current iMac design blew a lot of minds when first unveiled by Apple in October 2012.
Gigabit Ethernet, 802.11b/g/n wireless, Bluetooth 4.0
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